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About

Built inside a retailer’s operations team.

ItSynx wasn’t designed in a boardroom. Each module started as a fix for a problem a retail operations team had right then, and stayed because it worked.

Steve Dobe

Founder, webTend. Builds and supports ItSynx.

Steve builds NetSuite and retail systems for Australian businesses through webTend. ItSynx began when an apparel retailer needed its products, barcodes and customers to stay right across NetSuite, its stores and its online shops, and spreadsheets and manual steps weren’t keeping up.

So he built it, one problem at a time. The retailers who run ItSynx today deal directly with the person who wrote the rules their orders follow.

How it grew

Four problems, four modules.

  1. Module 1

    Product Management

    Staff imported hundreds of new products a month from spreadsheets. Some arrived with UPCs already in use, so store scanners rang them up as the wrong product. ItSynx took over creating products and issuing UPCs.

  2. Module 2

    Customer Updates

    The customer team had to change a customer’s details in eight systems across three countries. Now it’s one search, one edit and one click.

  3. Module 3

    Sync Audit

    The retailer’s integration was run by a third party that sometimes had problems. The request was simple: check it. The checks now run on a schedule beside that integration.

  4. Module 4

    Integration

    A second retailer needed its Shopify orders in NetSuite and its fulfilments back in Shopify. ItSynx now runs that integration end to end.

ItSynx has transformed how we manage our product catalogue and data. Publishing products is now accurate and controlled. When our Customer Care team updates a client’s details, one click syncs every system simultaneously. No more manually chasing eight different platforms.

Additionally, the sales and product reconciliation gives us complete peace of mind. We catch discrepancies early, long before they cause issues downstream.

Ethan Lynch Enterprise Systems Manager, Lorna Jane
The company

Who you’re dealing with.

Company
ItSynx is built and run by webTend Pty Ltd, ABN 33 668 654 153.
Hosting
Sydney, Australia.
Contact
Book a fit check, or email info@itsynx.com.

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